daniellaozair.com Psyche

Patagonia + Psyche is a campaign concept born out of a love for the Earth, curiosity, and shared sense of adventure. This partnership features a limited edition line of Psyche inspired Patagonia apparel and a collaborative docuseries. The mission of this campaign is to promote Earth education through outdoor exploration, to bring awareness to the Psyche space mission and its goals, encourage people to have a larger hand in protecting our environment, and to remind humanity of our profound connection and dependence on the Earth. The benefits of this pairing are a heightened awareness of the Psyche NASA mission in the general public and it boosts Patagonia’s ethos as a company.