Fast Fashion

The phrase “fast fashion” refers to low-cost clothing collections that mimic current luxury fashion trends and plays on the ability to create trendy items at the expense of others. The fast fashion business model has allowed us to buy cheap, but we end up spending more. We are beginning to see our garments as disposable due to their poor quality. The fashion industry is the second largest polluter in the world, just after the oil industry. We now consume about 80 billion new pieces of clothing every year, which is 400% more than the amount just twenty years ago. Every piece of clothing we buy has an impact on our planet whether its in our closet or in our trash. We need to start choosing quality over quantity and break the habit of overconsumption.