MARCUS SANDOVAL

marcussandovaldesign.com Online Echo Chambers

An echo chamber refers to a system in which specific ideals and beliefs are shared and reinforced through exposure and repetition while opposing ideals are criticized and publicly denounced. As a result, those involved are exposed to one set of ideas but can become blind to others. Echo chambers are a common internet phenomenon, and with the rise of social media platforms such as Facebook or Twitter, their influence has grown. Additionally, in the age of fake news, disingenuous information is often created and spread ad nauseam, causing incorrect facts to become reinforced and to sway public perception. This has the power to influence the way people act and treat others. 77% of adults use social media daily, and when organized groups work to influence those people with deceptive information or propaganda, they have the ability to change what people believe, the causes they support, and to sway elections.

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