Psyche is both the name of an asteroid orbiting the Sun between Mars and Jupiter — and the name of a NASA space mission to visit that asteroid, led by Arizona State University. The mission was chosen by NASA on January 4, 2017 as one of two missions for the agency’s Discovery Program, a series of relatively low-cost missions to solar system targets. Developing Psyche also means letting the world know what we’re doing. To reach that goal, I developed “Psyche: A metal body, an ion engine, and a whole lotta heart.” A campaign built to support Psyche by creating a unified source of information and outreach.