Ximena Perez is a Graphic Designer based in Phoenix, AZ. She fell in love with design through its power to tell stories and create meaningful connections. Drawn to branding, motion graphics, and print, her work explores themes of awareness, accountability, and active participation. Passion, vitality, love, and strength shape her creative approach, driving her to craft bold, intentional designs. Now in her senior year at Arizona State University, she continues refining her skills and pushing creative boundaries.
Fast Fashion
Social media drives the rise and fall of trends at an unprecedented pace, fueling the demand for fast fashion. Constant exposure to viral aesthetics encourages overconsumption, turning fleeting trends into waste. The connection between social media and consumer behavior raises important questions about individual responsibility in the cycle of excessive production and disposal. By recognizing these patterns, individuals can shift from passive consumers to mindful participants, advocating for sustainable alternatives and more ethical fashion choices.